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Out of Home

OOH ·Urban Sports Club ·2025
SYNOPSIS

Eight cities. Eight campaigns on the street. Not one photograph taken.

Chapter one of Urban Sports Club's European campaign. Working from the brand's own designs, we recreated eight real cities with AI and placed the campaign inside them — large-format billboards, metro stations, street level. Chapter two became Signal.

ClientUrban Sports Club
Year2025
FormatOOH
RoleProduction Company
Share
8 cities
0 photos taken
100% AI-generated
Out of Home — 1
NO. 01
Out of Home — 2
NO. 02
Out of Home — 3
NO. 03
Out of Home — 4
NO. 04
Out of Home — 5
NO. 05
Out of Home — 6
NO. 06
Out of Home — 7
NO. 07
Out of Home — 8
NO. 08
Out of Home — 9
NO. 09
Out of Home — 10
NO. 10
Out of Home — 11
NO. 11
Out of Home — 12
NO. 12