Sport is a powerful tool that can transform and improve your life in every aspect. The story of Jero García is a clear example. Through boxing, he has integrated 5 great values into his life:
Consistency - Sacrifice - Discipline - Motivation - Group belonging.
Sport has transformed his life so much that he now dedicates himself to helping others through boxing. He has his own school and a foundation dedicated to guiding children and young people in difficult situations.

Client: Urban Sports Club
Director: Sergi Gómez
Camera: Joan Hernández
Sound: Pau López
Make Up: Elisa Gil
Edit: LOOOK
Sound Design: PGSound
Talent: Sam Vázquez
Agradecimientos: Escuela de Boxeo, Fundación Jero García
Production Company: LOOOK